Tracy Gershon - Creative Consultant

Tracy Gershon is a noted music business professional with a wide-ranging career discovering, nurturing and developing influential talent as an A&R and music publishing executive as well as an artist manager. During her A&R career at Warner Music Group and Sony Music Entertainment, Gershon signed award-winning platinum-seller Miranda Lambert and help guide the careers of Blake Shelton, Randy Travis, Gretchen Wilson, The Wreckers, Faith Hill , Big & Rich and Lori McKenna. As a creative executive at both Sony Music Publishing and EMI Music, she helped to secure hundreds of cuts while working with writers like Harlan Howard, Gretchen Peters, Tom Douglas, Carlene Carter and The Mavericks. As head of the Nashville office of Warner Music Publishing she inked award-winning artist Kacey Musgraves. While at Sony Music she served for two years as an on-air judge and associate producer on the USA Network's "Nashville Star." Gershon recently helmed the A&R department at indie label Rounder Records, where she signed or worked with artists as diverse as Blackberry Smoke, Sean McConnell, Jerry Douglas, Bela Fleck, Sara Evans, Jack Ingram and Mark O’Connor.

Gershon, in association with Red Light Management, currently oversees the career of artist Natalie Stovall. In 2014, she co-founded "Change The Conversation," a coalition addressing gender bias within the music industry. The group fosters a community of female executives and artists, showcases rising female talent, and has hosted special events with groundbreaking singers Wanda Jackson and Reba McEntire.

She has been an active, committed NARAS board member for over 20 years, currently serving her second term as National Trustee. She has served on the boards of Leadership Music, The Nashville Music Council, The Actor's Bridge and Crossroads.

Gershon has been the recipient of numerous awards, including Nashville Business Journal's "Woman in Music City" in 2015,2016 ,2017, and 2018 as well as Nashville Lifestyles Magazine's top ten "Women In Business" award in 2016.

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