Atlas' own Kristen Bushnell talks with Behind The Setlist

Director - Creative Syncronization, Kristen Bushnell recently sat down with J.T Dawson of Behind The Setlist's ongoing series Show Tunes for an indepth discussion about the music publishing industry, specific to the sync and licensing side of music supervision. In the interview, Kriten discusses some of her favorite placements on behalf of writers like Toby Gad and the Van Halen brothers, as well as all the moving parts involved to make those placements happen! She also talks about what independent publishers like Atlas can do for individual songwriters, whether they're just starting to make a name for themselves, or have well-established careers.

J.T. Dawson - "It doesn’t sound like you guys as an indie company have any diminished ability to create major opportunities for an artist."

Kristen Busnell - "No, and with an indie, just by nature, you’re going to wear a few different hats. So when you bring on an artist who might be between managers, you might be helping in ways a traditional publisher might not. It’s all part of the service. We can ask, “What do you need from us?” Our deals are not cookie-cutter. We can be flexible with terms in certain ways that maybe a major publisher can’t. All writers are totally different, so the deals can’t be expected to all be the same.
Our relationships with individual writers can’t be all the same, either. Again, “What do you need from us?” If I have a writer who wants to speak regularly about what I’m being asked for in my briefs, then I’m going to build that relationship and be honest—sometimes brutally honest. If they want me to tell them why a song isn’t getting synched, I’ll tell them, “Well, this lyric sticks out and makes it hard.”
We’re all coming from a place of wanting to make money for everyone. If writers want our input, we’re here to give it. If they would rather not know, then I’m also here to not give that. Whatever you want. We hear them out when we first sign them and we say, “Where do you want us pushing? Where do you want our input?” And that’s different for everyone."

To read the full interview, click here! Or copy and paste this link


Founded by Richard Stumpf (CEO) in 2013, Atlas Music Publishing is a service-oriented, digital market minded alternative to big box, high volume music publishing. Atlas was built on the belief that "Bigger is not better. Better is better." Bringing together a team of veteran music publishing executives with proven track records, the company currently represents songs performed by top stars including Madonna, Al Green, Booker T. and the MG's, Otis Redding, John Legend, Sam Hunt, Carrie Underwood, Kelly Clarkson, Florida Georgia Line, Luke Bryan, Dr. Dre, BJ the Chicago Kid, T.I., Justin Bieber and Tori Kelly. The company boasts a roster of hit-makers that spans multiple genres including Counting Crows, Van Halen, Toby Gad, Sean Garrett, Brian Howes, Dan the Automator, Mike & Keys, Matthew West and Ashley Gorley as well as emerging artists Oshea, Alex Winston, Alex Vargas, Slothrust, and Secret Weapons, amongst others. Well-funded by a mix of long-term strategic and financial partners with access to up to $400 million in capital, Atlas provides its writers with on the ground representation in every global territory, with its headquarters based in New York. For more information, visit For breaking news updates and behind-the-scenes information follow us on Facebook and @atlasmusicpub on Twitter, Instagram, Spotify.


Atlas Media Contact

Andy Golden
(646) 502-5170

add comment Comments

Click here to add a comment. Comments can be viewed by everyone.

advanced Search
Clear Search Term

Music Player

Flash and javascript are required.
Your playlist is empty.
Powered by Synchtank® V2.9 | Patents Pending